About - Sizer


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22 Maskit St.

Herzeliya, Israel


+972 50 781 0053



If there’s one thing that shoppers might agree on when it comes to fashion, it probably that finding your size, or something that really fits YOU has never been more difficult. The truth is, each manufacturer has a different standard for their sizes, which is why it can be so difficult to get your size right—especially when you’re shopping online. But it doesn’t have to be difficult. It should be easy and uncomplicated. We believe that shoppers should just choose what they want, not worry about size and we will make sure it fits. That’s why our mission is to perfect the art of the proper fit. Making everyone a little bit happier.



Adam Kaplan

Adam is first and foremost a believer and a doer. Once he believes in something nothing can stop him from doing it. Adam brings a background in finance and years of experience working as a director and financial consultant at leading Israeli wealth management companies such as Onyx and Axentia.


Moti Gust

Moti brings extensive experience in developing client applications. Prior to Sizer, Moti held various lead R&D positions with Vonage and SAP and was a sought-after UX consultant. Moti co-founded Expression Inc. (a startup focusing on collaboration systems which was acquired by SAP) and CYBOOK inc. (an e-book start-up). Moti has 3 patents registered under his name.


Nili Sztern Tsarfin

Nili leads Sizer’s fashion product definition. Prior to Sizer, Nili was the Head Designer and Buyer for Polgat, one of Israel’s leading fashion brands – planning and buying collections, creating and managing budgets, managing design and production processes. Nili holds a Bachelor of Design from Shenkar College of Engineering and Design.


Nicole Levitt

Nicole joined Sizer in February 2018 as VP Marketing, bringing with her a wealth of global experience in consumer marketing, brand management and business development. Prior to Sizer, Nicole held senior marketing and leadership positions at some of the biggest multinationals in the world, including L’Oréal, The Coca-Cola Company and SodaStream


Nadav Keidan

Nadav has 25 years of R&D expertise mainly in the Telecom industry. Prior to Sizer, Nadav worked at Pontis as Senior QA and team leader in the Projects group. Before that, he worked at Comverse (today Xura) in QA and System Engineering. Nadav holds a Bachelor’s degree in Physics from the Technion.


Andrey Rubshtein

Andrey brings over 10 years of expertise in various algorithms: computer vision, machine learning, deep learning and image processing. Prior to Sizer, Andrey was an algorithms technical leader at Sensight. Prior to that he worked at Samsung Israeli Research Center and Orbotech. He holds a M.Sc in Math and Computer Science from Ben-Gurion University of the Negev.


Itzik Wilf

Itzik brings over 30 years of experience in computer vision algorithm innovation and is considered to be one of the field’s gurus. A graduate of the Israel Institute of Technology, with M.Sc. and Ph.D. engineering degrees from Tel Aviv University in Israel, he has held key executive roles in a number of companies dealing with computerized imaging and video analysis.

UX Designer

Eran Dvir

Eran has over 15 years of experience in graphic design and more recently became highly skilled in UX/UI design. Prior to Sizer, Eran managed the design studio at Target Market, a leading marketing communications agency in Israel. Eran holds a Bachelor of Design in Visual communications from the Bezalel Academy of Art & Design


We’re a

good fit.