We Are Sizer

And we’re on a mission to resize the fashion industry and help companies serve their customer better

Keep our Customers Happy

We prioritize selling to customers that are a great fit for Sizer, and do our utmost to create the best possible product and service experience.

Right Measures Matter

Our vision is always to strive to take the right measures and never compromise. This applies to everything we do.

Celebrate the Differences

We encourage out of the box, flexible solutions that are tailored to meet the needs of our different customers.

Grow Together

We are passionate and attentive about helping companies digitize their business and grow our futures together.

Rethink Sizing

With ongoing struggles of costly unwanted returns, confusing size charts and ever-growing climate impact, the fashion industry must harness the power of digital sizing. We promise to provide technology that streamlines the most accurate body measures and power fashion companies with valuable sizing data.

Sizer provides the foundation, the building blocks, that will drive the digitalization of fashion

Our Partners & Clients

Explore more

The History of Sizing, Inch by Inch

“You can’t really know where you are going until you know where you have been.” — Maya Angelou Sizing and fashion go hand in hand and evolve over time. Here are some of the key milestones the industry has seen throughout the years.

1350

Fitted garments were unavailable before 1350, forcing people to wear loose robes instead. According to archeological records, during this year, clothing became more form-fitting, and merchants produced ready-to-wear garments and accessories.

1800

Mass production of ready-to-wear military uniforms planted the seed for what would later become a domestic market. The early size range was based mainly on chest measurements.

1940

Sizing standards begin to form, and measurements are no longer based solely on age. This advancement could be tied to research performed a year earlier, which studied women’s measurements across the US for garment fitting data.

1951

The Clothing Industry Development Council introduced the first body measurement standard as part of the post-war industrial recovery efforts. Measurement specialists traveled across the country to spread the word among retailers, factories, and schools.

1958

The adoption of new, voluntary commercial sizing standards began. The measuring system, ranging from size 8 to 38, was flawed and focused only on hourglass body-shaped women, covering about 8% of the market.

1966

Germany introduced measurements for men and boys that included 88 commercial sizes based on recommendations by the European Association of Clothing Industries.

1970

Commercial standards were updated to reflect a more accurate picture of current fashion and popular needs. These became voluntary for manufacturers to adopt. In the UK, labeling systems for children were first introduced.

1982

A failed attempt to apply a more flexible measurement system based on four-centimeter intervals was made. Retailers and customers did not embrace the suggested method and continued using inches.

1983

The US Department of Commerce announced the formal withdrawal of previously accepted women’s sizing standards, leaving a void that took years to reestablish.

1995

New voluntary sizing standards were created by a private organization called the American Society for Testing and Materials.

1996

Alpha-based sizing is developed to simplify production and fitting by offering fewer sizes for manufacturing and international commerce. This system proved popular with male shoppers.

2019

Sizer is launched with the mission of transforming sizing as we know it and offering advanced technology solutions for businesses and customers alike.

Sizer is launched with the mission of transforming sizing as we know it and offering advanced technology solutions for businesses and customers alike.

Get to know us

Adam Kaplan

CEO

16+ years of experience in tech, finance and business development. Blue Investment Advisory Board and a Director of Axentia Wealth Management

Adam Kaplan

CEO

Moti Gust

CTO

Seasoned entrepreneur with 20+ years of tech experience, focus on client application development Previous startup was acquired by SAP

Moti Gust

CTO

Nicole Levitt

VP Marketing

An expert in marketing and brand management, held senior positions at leading MNCs, including L’Oréal The Coca-Cola Company and SodaStream.

Nicole Levitt

VP Marketing

Yael Kochman

VP Business Development

Former co-founder of Re:Tech – a retail tech innovation hub, working with fashion retailers such as ASOS, Nike, M&S, eBay, 15+ years of business development experience

Yael Kochman

VP Business Development

Andrey Rubshtein

Chief Scientist

10+ years of expertise in multiple algorithms: computer vision, machine & deep learning and image processing. Held positions at Sensight, Samsung Israeli Research Center and Orbotech.

Andrey Rubshtein

Chief Scientist

Leading the sizing industry

Shortlisted for 2022 Tech Innovator of the Year

Gold Winner Business & Commercial category

2021 PCIAW Awards Best Application of
Innovative Technology

Named one of leading Israeli start-ups innovating fashion industry

2020 Asia Smart App Awards Certificate of Merit

Recognized in 2020 Deloitte Report for
Future Retail Tech

Leading the sizing industry

Join Us

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We Are Sizer

Keep our Customers Happy

Right Measures Matter

Celebrate the Differences

Grow Together

Rethink Sizing

Sizer provides the foundation, the building blocks, that will drive the digitalization of fashion

Our Partners & Clients

The History of Sizing, Inch by Inch

1350

1800

1940

1951

1958

1966

1970

1982

1983

1995

1996

2019

Get to know us

Adam Kaplan

Adam Kaplan

Moti Gust

Moti Gust

Nicole Levitt

Nicole Levitt

Yael Kochman

Yael Kochman

Andrey Rubshtein

Andrey Rubshtein

Leading the sizing industry

Leading the sizing industry

Join Us

Looking for your dream job?

Contact us!

Thank you! We’ll be in touch

We Are Sizer

Keep our Customers Happy

Right Measures Matter

Celebrate the Differences

Grow Together

Rethink Sizing

Sizer provides the foundation, the building blocks, that will drive the digitalization of fashion

Our Partners & Clients

The History of Sizing, Inch by Inch

1350

1800

1940

1951

1958

1966

1970

1982

1983

1995

1996

2019

Get to know us

Adam Kaplan

Adam Kaplan

Moti Gust

Moti Gust

Nicole Levitt

Nicole Levitt

Yael Kochman

Yael Kochman

Andrey Rubshtein

Andrey Rubshtein

Leading the sizing industry

Leading the sizing industry

Join Us

Delivery Manager

About The Position

Product Marketing Manager

About The Position

Delivery Manager

About The Position

Delivery Manager

About The Position

Delivery Manager

About The Position

Looking for your dream job?

Contact us!

Thank you! We’ll be in touch