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The inconsistency of apparel sizing is not only a source of frustration for shoppers but also poses a significant challenge for fashion brands. However, technological advancements in artificial intelligence and machine learning have brought about a combination of solutions to this problem.

Welcome to our new series of Digital Sizing Battles! Each article will deep dive into one of the top fashion sites and rank how their ding in terms of providing a digital sizing experience to their customers. And this week: MatchesFashion

When it comes to clothing, one size doesn’t fit all. A size 8 in one brand may be a 10 in another, and even within the same brand, sizing can differ from one item to the next. Here are 11 tried and true best practices that fashion brands should consider when creating the digital sizing experience for their customers.

The holiday shopping season is a perfect opportunity to boost your existing customers' spending and attract new shoppers. In the UK, sales grew by a total of 36% in the three months to December 2021.

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Whether it's after online shopping or in-store purchases, holiday returns are bad for any fashion business. Holiday purchases typically result in a positive sales surge across the retail sector. But these commerce sales are heavily impacted by refunds from returned merchandise in the weeks that follow.

Maybe it seems obvious, as we approach the holiday season, but companies embrace Black Friday and Cyber Monday to boost sales, right? According to the research, 85% of UK consumers plan to do some Black Friday shopping and estimates suggest they will spend a total of £7.5bn over the annual weekend shopping event.

Digital technology impacts every corner of our lives. How has it impacted the clothing sector and how is it transforming the future of the whole industry?

2021 represented a paradigm shift where our digital selves became ever more present, significant, and engaged. Many people began new working relationships with co-workers they had never met in the flesh.

Share our pick of the most innovative companies taking sustainable fashion seriously and are pushing the apparel industry towards zero waste.

From bracketing to try-on hauls, how do retailers regain control over excessive returns?

Can leading retailers help empower consumers to shop guilt free and make a positive environmental difference?

The biggest myth about sustainability is that it’s not good for business and not good for profits. Three of the biggest brands on the planet are reshaping their businesses to factor in sustainability.

Vanity sizing already made shopping in person difficult, but how is it impacting the online retail space?

Success in the fashion industry often means networking, events, exhibitions and conferences. To stay ahead of the curve you have to have your ear to the ground. Here’s my list of the top fashion trade shows you should have on your radar.

Have you ever made use of a personal shopper? Maybe you’ve sought advice in a store and at least had a taste of the personal shopping experience.

Adam Kaplan, CEO of Sizer, catches up with Miryha Fantegrossi, SVP of Merchandising & Design of Wacoal America and Cecelia McAleer, AVP Technical Design of Maurices, to chat about the biggest size and fit challenges facing fashion retailers, the future for industry sizing standards, and how this will all fit in with the Metaverse!

Four key things you can do about clothing returns to lessen their impact on their planet and minimise your financial losses.

Airline stewards often complain about the poor fit of their uniforms. These are the people we depend on in an airborne emergency. Don’t they deserve to have the most comfortable, best fit possible?

Historically speaking, the lingerie industry has been slow to embrace diversity and inclusivity. But now, thanks to technology, bra makers can finally give every woman a personalised fitting experience and provide a bra that fits.

March 2022 marks the first-ever Metaverse Fashion Week, demonstrating the increasing interest and demand for virtual clothing

Digital-first fashion brands are now competing with high street stores who have successfully developed their own digital platforms.

Every retail business dreads the post Christmas sales slump but fashion retailers have to contend with reduced sales income and the impact of returns and refunds. Through smart technology and improved messaging, online retailers can lift the curse of post holiday season customer returns.

Fast fashion has taken the industry by storm in recent years. In a world driven by instant gratification and ever-changing trends, companies can’t help but indulge the public’s preferences.

The Covid-19 pandemic has changed our lives in countless ways. In the apparel sector, both businesses and customers...

Some of you already know that I recently joined Sizer as the VP of Business Development. More on the why and how of that to come soon 🙂

Businesses know that sizing issues hurt their bottom line. As the leading reason for product returns, getting the wrong size leads to additional shipping, storage, and packaging costs, as well as the environmental footprint.