• Positive body image

    Breaking Barriers: How Fashion Brands Can Leverage Sizing to Promote Body Positivity and Diversity

    The fashion industry has the power to crush the self image of consumers, especially the younger and less confident ones. It also has the power to revolutionize body positivity and inclusivity by embracing an inclusive and empowering approach to sizing. Here are a few examples of fashion brands such as Levis, Good American & Triumph are using sizing to promote inclusivity, positive body image, and break down barriers.

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  • 6 Ways Ecommerce Fashion Brands Can Leverage AI and Machine Learning to Face Sizing Challenges

    6 Ways Fashion Brands Can Leverage AI and Machine Learning to Defeat Sizing Challenges

    The inconsistency of apparel sizing is not only a source of frustration for shoppers but also poses a significant challenge for fashion brands. However, technological advancements in artificial intelligence and machine learning have brought about a combination of solutions to this problem.

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  • Digital sizing battles

    Digital Sizing Battles #1: MatchesFashion

    Welcome to our new series of Digital Sizing Battles! Each article will deep dive into one of the top fashion sites and rank how their ding in terms of providing a digital sizing experience to their customers. And this week: MatchesFashion

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  • 30.01.23

    The Ultimate Digital Sizing Experience Checklist

    When it comes to clothing, one size doesn’t fit all. A size 8 in one brand may be a 10 in another, and even within the same brand, sizing can differ from one item to the next. Here are 11 tried and true best practices that fashion brands should consider when creating the digital sizing experience for their customers.

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  • 12.12.22

    10 ways fashion retailers can maximise their profits over the holiday shopping season

    The holiday shopping season is a perfect opportunity to boost your existing customers' spending and attract new shoppers. In the UK, sales grew by a total of 36% in the three months to December 2021.

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  • 05.12.22

    Webinar On Demand – Does Size Matter? How Retailers Are Tackling Size & Fit

    Get access to Webinar on-demand

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  • 24.11.22

    What steps can fashion retailers take to reduce returns over the holiday season?

    Whether it's after online shopping or in-store purchases, holiday returns are bad for any fashion business. Holiday purchases typically result in a positive sales surge across the retail sector. But these commerce sales are heavily impacted by refunds from returned merchandise in the weeks that follow.

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  • 20.11.22

    The positive and negative impact of Black Friday and Cyber Monday for fashion retailers

    Maybe it seems obvious, as we approach the holiday season, but companies embrace Black Friday and Cyber Monday to boost sales, right? According to the research, 85% of UK consumers plan to do some Black Friday shopping and estimates suggest they will spend a total of £7.5bn over the annual weekend shopping event.

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  • 02.11.22

    How is digital technology changing the Fashion Industry

    Digital technology impacts every corner of our lives. How has it impacted the clothing sector and how is it transforming the future of the whole industry?

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  • 02.11.22

    The Biggest Digital Fashion Trends in 2023

    2021 represented a paradigm shift where our digital selves became ever more present, significant, and engaged. Many people began new working relationships with co-workers they had never met in the flesh.

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  • 29.09.22

    Five innovative fashion brands you need to know

    Share our pick of the most innovative companies taking sustainable fashion seriously and are pushing the apparel industry towards zero waste.

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  • 25.08.22

    Fast fashion and society: How bad is the practice of “Bracketing” for business and the environment?

    From bracketing to try-on hauls, how do retailers regain control over excessive returns?

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  • 17.08.22

    Environment and the UX: How can brands make sustainability a high-point of the consumer shopping experience?

    Can leading retailers help empower consumers to shop guilt free and make a positive environmental difference?

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  • 04.08.22

    A More Sustainable Fashion Industry: What are leading fast fashion brands doing to address their environmental impact?

    The biggest myth about sustainability is that it’s not good for business and not good for profits. Three of the biggest brands on the planet are reshaping their businesses to factor in sustainability.

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  • 24.07.22

    Why does nothing ever fit? The myth of standardised clothing sizes, why clothing brands use vanity sizing and how it fuels the returns crisis

    Vanity sizing already made shopping in person difficult, but how is it impacting the online retail space?

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  • 29.06.22

    Our list of the top 11 fashion trade shows that can inspire and boost your retail business

    Success in the fashion industry often means networking, events, exhibitions and conferences. To stay ahead of the curve you have to have your ear to the ground. Here’s my list of the top fashion trade shows you should have on your radar.

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  • 31.05.22

    The future of personal shopping

    Have you ever made use of a personal shopper? Maybe you’ve sought advice in a store and at least had a taste of the personal shopping experience.

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  • 29.05.22

    Does Size Matter?

    Adam Kaplan, CEO of Sizer, catches up with Miryha Fantegrossi, SVP of Merchandising & Design of Wacoal America and Cecelia McAleer, AVP Technical Design of Maurices, to chat about the biggest size and fit challenges facing fashion retailers, the future for industry sizing standards, and how this will all fit in with the Metaverse!

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  • 02.05.22

    Four key actions you can take to reduce clothing returns to lessen their impact on the planet and minimize your financial losses.

    Four key things you can do about clothing returns to lessen their impact on their planet and minimise your financial losses.

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  • 10.04.22

    A quick history of iconic airline uniforms

    Airline stewards often complain about the poor fit of their uniforms. These are the people we depend on in an airborne emergency. Don’t they deserve to have the most comfortable, best fit possible?

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  • 10.04.22

    The Evolution of Diversity and Inclusivity in Bra Sizing

    Historically speaking, the lingerie industry has been slow to embrace diversity and inclusivity. But now, thanks to technology, bra makers can finally give every woman a personalised fitting experience and provide a bra that fits.

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  • 09.03.22

    What the Metaverse means for fashion and which brands are leading the way

    March 2022 marks the first-ever Metaverse Fashion Week, demonstrating the increasing interest and demand for virtual clothing

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  • 20.02.22

    How to grow your fashion brand in a year

    Digital-first fashion brands are now competing with high street stores who have successfully developed their own digital platforms.

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  • 05.01.22

    Can digital tools help reduce the curse of post holiday season customer returns?

    Every retail business dreads the post Christmas sales slump but fashion retailers have to contend with reduced sales income and the impact of returns and refunds. Through smart technology and improved messaging, online retailers can lift the curse of post holiday season customer returns.

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  • 08.12.21

    The Impact of Fast Fashion on Workers and the Environment

    Fast fashion has taken the industry by storm in recent years. In a world driven by instant gratification and ever-changing trends, companies can’t help but indulge the public’s preferences.

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  • 15.11.21

    The Cure for Sizing Issues: Body Measuring in the Post-Covid World

    The Covid-19 pandemic has changed our lives in countless ways. In the apparel sector, both businesses and customers...

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  • 11.11.21

    3 Trends in Uniforms and Workwear Spotted at A+A and PCIAW Summit

    Some of you already know that I recently joined Sizer as the VP of Business Development. More on the why and how of that to come soon 🙂

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  • 05.07.21

    Good Measure: How Smart Fitting Influences Customer Trust

    Businesses know that sizing issues hurt their bottom line. As the leading reason for product returns, getting the wrong size leads to additional shipping, storage, and packaging costs, as well as the environmental footprint.

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