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Sizer Introduces Body Measurement App Showing 300% Increased Accuracy And Doubling Conversion Rates

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Sizer’s ground-breaking AI technology is revolutionizing the eCommerce retail industry through precise body measurement capabilities that is changing how consumers shop online. 

Herzliya Pituach, Israel, November 23, 2021 Sizer Technologies, patented AI-powered body measurement app applies self-scanning technology to generate exact body measurements for consumers to easily shop online without size inaccuracies leading to a 12% increase in digital  transactions for retailers. 

 It is estimated that 52% of eCommerce returns occur due to inaccurate sizing; in 2020, this resulted in an approximate loss of $101 billion in retail alone. In the wake of COVID-19, while online sales skyrocketed by 32.4%, $428 billion worth of items were returned. Retailers cannot afford this degree of economic loss inclusive of refunds, shipping costs and reshelving – or more commonly disposing, forcing into question not only the financial impact on retailers, but the ethicacy of returns in terms of sustainability and environmental implications. When it comes to online vs. in-store purchases, digital is 20% more likely to be returned, and in the holiday season, this jumps to a whopping 30%

Sizer’s AI technology and deep-learning algorithms calculate customer’s precise body measurements through its easy-to-use app. In a single, one-time scan that uses the front-end camera of any mobile device, personalized true sizing data is tailored to the individual’s fit. The high degree of accuracy greatly reduces sizing inaccuracies and supports consumers in making informed purchases that can save businesses upwards of millions to billions of dollars with an estimated third of revenue lost to returns.   

“We are all aware that shopping online holds a lot of uncertainty with inconsistent sizing across brands, a size 8 in one store could be a size 12 in another,” says Adam Kaplan, Sizer CEO. “We know that this discourages consumers and is extremely costly to retailers. Our sizing data solutions empower buyers to make correct online purchases and fashion retailers and workwear companies to improve their value chain and drive sustainability.” 

As many of today’s market platforms use a generic sizing approach with Q&A forms that are not exact, Sizer is addressing these challenges with its technology that boasts 97% sizing accuracy. Sizer uses an intelligence dashboard for clients to manage all data that is seamlessly integrated into any IT system making for easy data management and a simple SaaS cloud-based solution for any industry. 

 “Wacoal is one company who we partnered with where we saw the immensely positive impact after incorporating our AI technology,” continues Kaplan. “Together, we developed an industry-first solution, the mybraFit™ app, that measured more points with precise accuracy that resulted in Wacoal experiencing increased site traffic and eCommerce sales with 8% in direct sales from their fit page.” 

Sizer aims to be a leader in the size inclusivity movement. Their technology is a key player in ensuring that each and every shopper has access to a perfectly fit garment. By onboarding a virtual fitting solution, retailers can demonstrate a tangible commitment to making life easier for shoppers of all sizes. Sizer’s technology assists retailers in catering to the full range of body shapes and sizes that will enable size-exclusive retailers to offer truly size-inclusive outlets.

“Following an intense market study, we chose to collaborate with Sizer as our digital measuring partner, due to their unmatched body measurement accuracy and convenient and user-friendly solution,” said Miryha Fantegrossi, Vice President of Merchandising and Design at Wacoal America.Since implementing Sizer’s solution, we have seen a 12% increase in sales generated with a 300% sizing accuracy rate. This is a transformative solution, and by using our vast knowledge of fit and style expertise, together with Sizer’s know-how, we’ve created a personalized, time-efficient, and foolproof sizing tool for everyone.”

About Sizer Technologies

Sizer offers powerful, convenient, and customer-friendly body measurements solutions, empowering our partners to leverage valuable sizing-data, improving their offering and services. The patented Sizer body measuring solution captures the user’s body measurements and translates them into highly accurate size recommendations. Companies around the globe including Wacoal America, Hunter Apparel Solutions, Australian Defence Apparel (ADA), Landau Uniforms, Alsico, CT2, Aristocracy London and A+ Career Apparel trust Sizer to help them solve the customer friction of incorrect fit. With Sizer, companies and customers experience improvements in their daily operations and massive savings in time, costs and returns. Sizer is a private company headquartered in Israel and was recently awarded the Best Application of Innovation Technology by the Professional Clothing Industry Association Worldwide Ltd (PCIAW®). For more information, visit or follow us on LinkedIn.

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