The fashion industry has the power to crush the self image of consumers, especially the younger and less confident ones. It also has the power to revolutionize body positivity and inclusivity by embracing an inclusive and empowering approach to sizing. Here are a few examples of fashion brands such as Levis, Good American & Triumph are using sizing to promote inclusivity, positive body image, and break down barriers.
The inconsistency of apparel sizing is not only a source of frustration for shoppers but also poses a significant challenge for fashion brands. However, technological advancements in artificial intelligence and machine learning have brought about a combination of solutions to this problem.
Welcome to our new series of Digital Sizing Battles! Each article will deep dive into one of the top fashion sites and rank how their ding in terms of providing a digital sizing experience to their customers. And this week: MatchesFashion
When it comes to clothing, one size doesn’t fit all. A size 8 in one brand may be a 10 in another, and even within the same brand, sizing can differ from one item to the next. Here are 11 tried and true best practices that fashion brands should consider when creating the digital sizing experience for their customers.
The holiday shopping season is a perfect opportunity to boost your existing customers' spending and attract new shoppers. In the UK, sales grew by a total of 36% in the three months to December 2021.
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Whether it's after online shopping or in-store purchases, holiday returns are bad for any fashion business. Holiday purchases typically result in a positive sales surge across the retail sector. But these commerce sales are heavily impacted by refunds from returned merchandise in the weeks that follow.
Maybe it seems obvious, as we approach the holiday season, but companies embrace Black Friday and Cyber Monday to boost sales, right? According to the research, 85% of UK consumers plan to do some Black Friday shopping and estimates suggest they will spend a total of £7.5bn over the annual weekend shopping event.
Digital technology impacts every corner of our lives. How has it impacted the clothing sector and how is it transforming the future of the whole industry?
2021 represented a paradigm shift where our digital selves became ever more present, significant, and engaged. Many people began new working relationships with co-workers they had never met in the flesh.