When it comes to clothing, one size doesn’t fit all. A size 8 in one brand may be a 10 in another, and even within the same brand, sizing can differ from one item to the next. Here are 11 tried and true best practices that fashion brands should consider when creating the digital sizing experience for their customers.
The holiday shopping season is a perfect opportunity to boost your existing customers' spending and attract new shoppers. In the UK, sales grew by a total of 36% in the three months to December 2021.
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Whether it's after online shopping or in-store purchases, holiday returns are bad for any fashion business. Holiday purchases typically result in a positive sales surge across the retail sector. But these commerce sales are heavily impacted by refunds from returned merchandise in the weeks that follow.
Maybe it seems obvious, as we approach the holiday season, but companies embrace Black Friday and Cyber Monday to boost sales, right? According to the research, 85% of UK consumers plan to do some Black Friday shopping and estimates suggest they will spend a total of £7.5bn over the annual weekend shopping event.
Digital technology impacts every corner of our lives. How has it impacted the clothing sector and how is it transforming the future of the whole industry?
2021 represented a paradigm shift where our digital selves became ever more present, significant, and engaged. Many people began new working relationships with co-workers they had never met in the flesh.
Share our pick of the most innovative companies taking sustainable fashion seriously and are pushing the apparel industry towards zero waste.
From bracketing to try-on hauls, how do retailers regain control over excessive returns?
Can leading retailers help empower consumers to shop guilt free and make a positive environmental difference?