Does Size Matter?

Blog
May 29, 2022
Gil Ben-Horin

Adam Kaplan, CEO of Sizer, catches up with Miryha Fantegrossi, SVP of Merchandising & Design of Wacoal America and Cecelia McAleer, AVP Technical Design of Maurices, to chat about the biggest size and fit challenges facing fashion retailers, the future for industry sizing standards,
and how this will all fit in with the Metaverse!

Latest posts

  • Positive body image
    17.04.23

    Breaking Barriers: How Fashion Brands Can Leverage Sizing to Promote Body Positivity and Diversity

    The fashion industry has the power to crush the self image of consumers, especially the younger and less confident ones. It also has the power to revolutionize body positivity and inclusivity by embracing an inclusive and empowering approach to sizing. Here are a few examples of fashion brands such as Levis, Good American & Triumph are using sizing to promote inclusivity, positive body image, and break down barriers.

  • 6 Ways Ecommerce Fashion Brands Can Leverage AI and Machine Learning to Face Sizing Challenges
    27.03.23

    6 Ways Fashion Brands Can Leverage AI and Machine Learning to Defeat Sizing Challenges

    The inconsistency of apparel sizing is not only a source of frustration for shoppers but also poses a significant challenge for fashion brands. However, technological advancements in artificial intelligence and machine learning have brought about a combination of solutions to this problem.

  • Digital sizing battles
    22.02.23

    Digital Sizing Battles #1: MatchesFashion

    Welcome to our new series of Digital Sizing Battles! Each article will deep dive into one of the top fashion sites and rank how their ding in terms of providing a digital sizing experience to their customers. And this week: MatchesFashion

Positive body image
17.04.23

Breaking Barriers: How Fashion Brands Can Leverage Sizing to Promote Body Positivity and Diversity

The fashion industry has the power to crush the self image of consumers, especially the younger and less confident ones. It also has the power to revolutionize body positivity and inclusivity by embracing an inclusive and empowering approach to sizing. Here are a few examples of fashion brands such as Levis, Good American & Triumph are using sizing to promote inclusivity, positive body image, and break down barriers.

6 Ways Ecommerce Fashion Brands Can Leverage AI and Machine Learning to Face Sizing Challenges
27.03.23

6 Ways Fashion Brands Can Leverage AI and Machine Learning to Defeat Sizing Challenges

The inconsistency of apparel sizing is not only a source of frustration for shoppers but also poses a significant challenge for fashion brands. However, technological advancements in artificial intelligence and machine learning have brought about a combination of solutions to this problem.

Digital sizing battles
22.02.23

Digital Sizing Battles #1: MatchesFashion

Welcome to our new series of Digital Sizing Battles! Each article will deep dive into one of the top fashion sites and rank how their ding in terms of providing a digital sizing experience to their customers. And this week: MatchesFashion

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